In July of 2020, Ferhat arrived in the United States — a new country, a new language, and a new beginning. He landed in Madison, Wisconsin, during a time when the world itself was uncertain. But beneath all the challenges, he carried a simple belief: that if you work hard, stay honest, and help others, you can create great value wherever you go.

For the first year and a half, he lived modestly and worked endlessly. He cleaned homes, studied business ideas late at night, and observed how service companies operated. He quickly realized that while cleaning was everywhere, quality, transparency, and trust were rare.

After 18 months, he decided to take a leap of faith — to chase his dream where innovation lives: California. There, he continued cleaning homes as a self-employed cleaner, this time with a bigger purpose. Every job became a lesson in understanding people — what they needed, what they feared, and what they valued most.

Then came the moment that changed everything.

Ferhat met Vanessa, a compassionate and driven veterinary technician who shared the same entrepreneurial spark. She dreamed of creating something meaningful too — a business built on care, honesty, and community impact. Together, they discovered that they both wanted to do more than make a living — they wanted to make a difference.

They didn’t start as entrepreneurs. They started as workers — cleaning side by side, learning customers’ needs firsthand, and understanding what excellence really means when someone trusts you with their home. Slowly, a vision began to take shape.

They wanted to build a company that stood for more than cleaning.
They wanted to Create Great Value — for customers, for crew members, and for every home they touched.

Without business backgrounds, funding, or fancy networks, they chose the harder path — learning everything the long way. Mistakes were frequent, progress was slow, and some days tested their patience to the limit. But with every failure came a deeper understanding of what it takes to build something real.

They learned how to structure a business.
They learned how to market, how to manage, and how to keep going when things broke down — literally and figuratively.
They fell, stood up again, and kept moving.

Out of those struggles came SanCrew — a company built not from money, but from mission.

SanCrew was founded on a promise: to become the most transparent, high-quality, and tech-powered cleaning platform — one that respects both the client and the cleaner.

Vanessa, born and raised in California, brought empathy, intuition, and community understanding. Ferhat brought determination, resilience, and the perspective of someone building the American Dream from scratch. Together, they blended compassion with innovation and heart with hustle.

Through countless challenges — software glitches, marketing trials, operational chaos — they never lost sight of their philosophy:
To always Create Great Value.

Over time, that mindset turned SanCrew into more than just a cleaning company — it became a symbol of trust, integrity, and modern service.

Today, Ferhat and Vanessa continue to lead with the same spirit that started it all — still learning, still improving, still believing that people deserve better.

They’ve proven that success doesn’t begin with money or luck — it begins with courage, consistency, and the willingness to create something meaningful, even when the path is hard.

Because to them, success isn’t measured only in growth or revenue — it’s measured in impact.
It’s in every happy customer, every empowered crew member, every cleaner who finds purpose in their work.

And that’s the story of SanCrew — a dream that started with two people, one mop, and a mission that still guides every decision today:

CREATE GREAT VALUE.